TO SELL IS HUMAN - THE SURPRISING TRUTH ABOUT MOVING OTHERS 9781594631900
Edad. Adultos
DANIEL H. PINK
Daniel H. Pink is the author of several books including the New York Times bestsellers When, Drive, To Sell is Human, and A Whole New Mind. His books have won multiple awards and have been translated into 39 languages. He lives with his family in Washington, DC.
SYNOPSIS
ABOUT TO SELL IS HUMAN
Look out for Daniel Pink's new book, When: The Scientific Secrets of Perfect Timing
1 New York Times Business Bestseller
1 Wall Street Journal Business Bestseller
1 Washington Post bestseller
From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising-and surprisingly useful-new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges:
Yes, one in nine Americans works in sales. But so do the other eight.
Whether we're employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we're all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others it's no longer "Always Be Closing" , explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book-one that will change how you see the world and transform what you do at work, at school, and at home.
PINK DANIEL H.
Daniel H. Pink es el autor número 1 en la lista de los más vendidos del New York Times, con siete libros, incluyendo su último libro, EL PODER DEL ARREPENTIMIENTO: Cómo mirar atrás nos impulsa hacia adelante. Sus libros han vendido millones de ejemplares en todo el mundo, se han traducido a cuarenta y dos idiomas y han ganado múltiples premios. Vive con su familia en Washington, D. C.
