TO SELL IS HUMAN - THE SURPRISING TRUTH ABOUT MOVING OTHERS
We're all in Sales now Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and online dating profiles. Relying on science, analysis and his trademark clarity of thought, Daniel Pink shows that sales isn't what it used to be. Then he provides a set of tools, tips, and exercises for succeeding on each new terrain: six new ways to pitch your idea, three ways to understand another's perspective, five frames that can make your message clearer, and much more.
Edad recomendada: Adultos.
PINK DANIEL H.
Daniel H. Pink es el autor número 1 en la lista de los más vendidos del New York Times, con siete libros, incluyendo su último libro, EL PODER DEL ARREPENTIMIENTO: Cómo mirar atrás nos impulsa hacia adelante. Sus libros han vendido millones de ejemplares en todo el mundo, se han traducido a cuarenta y dos idiomas y han ganado múltiples premios. Vive con su familia en Washington, D. C.
