THIS IS STRATEGY - MAKE BETTER PLANS
In this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change.
This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.
You'll discover how to:
- Identify your "smallest viable audience" and make remarkable work they can't ignore
- Understand and influence the systems shaping our world
- Prioritize long-term thinking over instant gratification
- Make smart, purposeful choices that shape a better tomorrow
Who this book is for:
- Leaders who want to think more deeply about their impact
- Entrepreneurs tired of conventional business advice
- Change-makers seeking lasting transformation in their career and community
- Anyone feeling stuck in outdated systems and looking for a fresh perspective
Strategy turns our effort into impact. Your journey to better thinking starts here.
GODIN SETH
Seth Godin es un empresario y autor estadounidense. Graduado en Informática y Filosofía en la Universidad de Tufts en 1982, obtuvo su título de Master en Administración de Empresas en Marketing en la Stanford Business School.
