THE POWER OF HABIT - WHY WE DO WHAT WE DO, AND HOW TO CHANGE
In The Power of Habit, award-winning journalist Charles Duhigg takes us into the thrilling and surprising world of the scientific study of habits.
He examines why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. He visits laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. And he uncovers how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr.
The result is a compelling argument and an empowering discovery: the key to exercising regularly, losing weight, raising exceptional children, becoming more productive or even building revolutionary companies is understanding how habits work. By harnessing this new science, we can transform our businesses, our communities, and our lives.
CHARLES DUHIGG
Charles Duhigg is a Pulitzer Prize-winning investigative reporter and the author of the international bestsellers The Power of Habit and Smarter Faster Better. His works have been translated into over 45 languages. He is a winner of the National Academies of Sciences, National Journalism, and George Polk awards. A graduate of Harvard Business School and Yale College, he lives in California with his wife and two children.
Edad recomendada: Adultos.
