THE HISTORY OF GRAPHIC DESIGN - 1890-1959 - VOL. 1
History is a complex business. Fortunes boom and bust, empires wax and wane, and change-whether social, political, or technological-has its winners, its losers, its advocates, and its enemies. Through all the turbulent passage of time, graphic design-with its vivid, neat synthesis of image and idea-has distilled the spirit of each age.
This book is an in-depth history of graphic design from the end of the 19th century to the '50s. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized chronologically, the volume features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail besides 61 leaders in the field, including Alphonse Mucha chocolate advertisements , Edward Johnston London Underground logo and typeface , El Lissitzky constructivist graphics , Herbert Matter photomontage travel posters from Switzerland , Saul Bass animated opening titles , and A. M. Cassandre art deco posters .
Author Jens Müller curates the standout designs for each year alongside a running sequence of design milestones. Meanwhile, in his introductory essay, David Jury situates graphic design from its point of origin in early printing, engraving, and lithography to striking creative developments in the 19th century. Each consecutive decade is then prefaced by a succinct overview as well as a visual timeline, offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined.
As we move on from and reflect upon the 20th century, this first volume examines the foundations of what would influence some of the fastest-changing creative fields. Combined with Volume Two-which spans from the 1960s until today-the tomes offer the most comprehensive exploration of graphic design to date and a long-overdue recognition of its enormous contribution to economics, politics, social causes, the arts, media, and the way we see the world.
Edad recomendada: Adultos.
MULLER JENS
Nació en la ciudad alemana de Coblenza en 1982 y estudió diseño gráfico en Düsseldorf. Müller, que ha recibido numerosos premios de diseño nacionales e internacionales, es director creativo del estudio de diseño Optik de Düsseldorf y editor de A5, una colección de libros de historia del diseño gráfico. Imparte clases de historia del diseño gráfico y diseño editorial como profesor invitado en la Peter Behrens School of Arts de la Universidad de Ciencias Aplicadas de Düsseldorf.
