People spend a fortune on their bodies, their faces, their hair, their clothes. Cosmetics, plastic surgery, diets, gym membership - everyone's trying to be more attractive. But there's an easier way to become a beautiful person. It doesn't have to be physical. No matter how you look, if you have a mind that's fascinating, creative, exciting - if you're a good thinker - you can be beautiful.
Being attractive doesn't necessarily come from being intelligent or highly-educated. It isn't about having a great personality. It's about using your imagination and expanding your creativity. And it's when talking with people that we make the greatest impact. A person may be physically beautiful, but when speaking to others a dull or ugly or uncreative mind will definitely turn them off.
In clear, practical language, de Bono shows how applying lateral and parallel thinking skills to your conversations can improve your mind. By learning how to listen, make a point, and manoeuvre a discussion, you can become creative and irresistible.
DE BONO EDWARD
Edward de Bono fue un médico, psicólogo y escritor maltés, nacido en 1933 y fallecido en 2021. Es reconocido mundialmente por haber creado el concepto de pensamiento lateral, una herramienta para fomentar la creatividad y resolver problemas de manera innovadora. Estudió en Oxford y Cambridge, y escribió más de 80 libros traducidos a decenas de idiomas. Entre sus obras más influyentes se encuentran Seis sombreros para pensar y El pensamiento lateral. Su legado transformó la forma en que se enseña y se practica el pensamiento en todo el mundo.
