HACKING THE HUMAN MIND - THE BEHAVIORAL SCIENCE SECRETS BEHIND 17 OF THE WORLD'S BEST BRANDS
'A book for the ages.' -Rory Sutherland, Author, Alchemy
How did the world's best brands get so big?
They had more than great products - they hacked the human mind.
This book reveals their secrets.
Richard Shotton The Choice Factory, The Illusion of Choice and 9x CEO MichaelAaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks.
What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it's worth? The answers are here.
And it's not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for - without them ever really knowing why.
Edad recomendada: Adultos.
SHOTTON RICHARD
Richard Shotton es un reconocido autor, consultor y especialista británico en la aplicación de las ciencias del comportamiento al marketing y la publicidad. Es el fundador de Astroten, una consultoría que ayuda a marcas a aplicar hallazgos psicológicos para influir en la conducta del consumidor. Su primer libro, The Choice Factory La fábrica de elecciones , fue un éxito de ventas internacional y nombrado Libro de Marketing del Año. También es autor de The Illusion of Choice. Shotton es un colaborador frecuente en medios como Marketing Week y un conferencista habitual en eventos globales sobre psicología aplicada al consumo.
