BLINK
In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within.
Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police.
Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.
Edad recomendada: Adultos.
GLADWELL MALCOLM
Fareham, Reino Unido, 1963 Es autor de best sellers como Inteligencia intuitiva Taurus, 2005 , El punto clave Taurus, 2007 , Fuera de serie Taurus, 2009 , Lo que vio el perro Taurus, 2010 , David y Goliat Taurus, 2013 , Hablar con extraños Taurus, 2020 y El Clan de los Bombarderos Taurus, 2022 . Es presentador del podcast Revisionist History, redactor en el New Yorker y cofundador del estudio de audiolibros y podcasts Pushkin Industries. Incluido en la lista de las cien personas más influyentes de la revista Time y considerado uno de los pensadores más importantes de la actualidad por Foreign Policy, ha entretenido e inspirado a millones de lectores con su particular manera de ver el mundo. Se graduó en Historia en el Trinity College de la Universidad de Toronto. Actualmente vive en Nueva York.
